Clay and Signl, line by line
| Clay | Signl | |
|---|---|---|
| What it is | A spreadsheet for data and workflows, with AI research | A LinkedIn listening engine that turns conversations into qualified leads |
| Where leads come from | Lists you build or import, enriched from 150+ providers | The people engaging with the profiles, posts, searches and job posts you watch |
| Always-on LinkedIn listening | Not on its pricing page; its community shows pulling one post's engagers at a time, with your own API key | Built in: sources are checked every day, fresh posts every hour |
| Qualification against your ICP | Something you build with AI columns, paid per run | Built in, with a plain reason for every person |
| Work emails | Data credits per lookup, from $0.05 a credit | 500 verified emails a month included; a lookup that finds nothing is not counted |
| Pricing model | Data credits and actions | One flat price, no credits |
| Entry paid plan | Launch at $185 a month, billed monthly, with 2,500 data credits and 15,000 actions | $99 a month flat: 25 sources, 2,000 likers and 500 verified work emails a month, unlimited seats, no credits |
| Seats | Unlimited | Unlimited |
Clay's details as listed on its own site on 29 October 2026. Signl's are on the fair use page.
Which one fits
When Clay fits better
Clay is the better tool when the job is building lists from scratch across many data providers, running complex enrichment workflows, or feeding CRM-based campaigns at scale.
Using them together
Signl sends the people it finds straight to a Clay table, so Clay can enrich them further or route them into your campaigns. Signl finds who is talking; Clay does whatever you want with them next.
Questions
Can Clay find the people engaging with LinkedIn posts?
Clay has no always-on listening in its plans. Its community describes pulling the people who reacted to or commented on a single post, with your own API key. Signl watches your sources every day and does that for every new post, then qualifies the people it finds.
Do I need both?
No. If you want warm leads from LinkedIn conversations, Signl does that end to end. If you already run Clay, connect it as a destination and Signl feeds it.
How do credits compare?
Signl has none. Clay's plans include data credits and actions, and an enriched contact uses data credits per lookup. Prices as listed on Clay's pricing page on 29 October 2026.