How to build an account-based social listening strategy
Account based social listening: turn a target account list into named people worth watching, map the buying committee, and act on what they say in public.
PlaybooksAI SDR vs human SDR vs signal-based prospecting
AI SDR vs human SDR vs signal-based prospecting: what each costs, why the published figures contradict each other, and which model suits which deal size.
MCPHow to choose an AI prospecting agent
How to choose an AI prospecting agent: twelve questions that separate the categories, a pilot you can run in a fortnight, and the answers that should end it.
PlaybooksClay for LinkedIn lead generation: what it does and does not
Clay for LinkedIn lead generation: where enrichment starts and sourcing stops, what its plans include, and what you need alongside it to find people at all.
PlaybooksFirst-party vs third-party intent data for B2B sales
First party vs third party intent data: what each actually identifies, the lag and anonymity problems, where public engagement sits, and how to combine them.
PlaybooksIntent-based outbound vs cold outreach
Intent based outbound vs cold outreach: how each model works, why the published reply-rate claims conflict, the volume ceiling nobody mentions, and when to run both.
Social listeningHow to turn a LinkedIn comment into a cold email
Turning a LinkedIn comment into a cold email: when email beats a reply, subject lines that survive the channel switch, a three-sentence body, and six examples.
Social listeningHow to find B2B leads in a creator's LinkedIn audience
LinkedIn influencer lead generation: how to pick creators whose audience is your market, vet one in ten minutes, and approach the people in the comments.