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The Signl Blog

Playbooks, comparisons and market notes on turning LinkedIn engagement into sales conversations, and on agent-native prospecting.

Playbooks

How to connect Claude to live B2B data in 10 minutes

A step-by-step playbook to connect Claude to live B2B data over MCP: setup, first prompts, ICP tuning, and the failure modes to expect on day one.

Aug 20, 20264 min read Playbooks

The bounce tax: why you're paying for emails that don't exist

Most B2B data tools charge per lookup attempt, hit or miss. Here's what that 'bounce tax' really costs at typical match rates, and what hit-only pricing changes.

Aug 20, 20263 min read MCP

What is an MCP server for sales? A plain-English guide

An MCP server for sales lets AI agents like Claude query live B2B data, signals and verified contacts in plain English. How they work and what to look for.

Aug 18, 20263 min read